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Privacy Policy

Last updated: December 30, 2025

Your family's data is personal and sensitive. Nurly is designed with privacy at its core — data stays on your device by default, and you control exactly who can access your family's information.

Our Privacy Principles

Nurly is built on these fundamental privacy principles:

Data Storage

Local Storage (Default)

By default, all your baby tracking data is stored locally on your device only:

This data never leaves your device unless you explicitly enable Family Sync.

Cloud Storage (Family Sync)

If you choose to enable Family Sync (a Premium feature), your family's data is stored in the cloud using Firebase (Google Cloud):

What Gets Synced

When Family Sync is enabled, the following data is stored in the cloud: baby profiles, all log entries, health records (vaccines, medications, appointments), growth data, and family membership information (user roles and names you provide).

Family Data Scoping

Nurly uses a strict family-based data model to ensure privacy:

Authentication

When you use Family Sync, Nurly uses anonymous authentication:

The only identifying information associated with your account is the name you choose to display to other family members.

User Roles and Permissions

Family Sync includes three user roles with different permissions:

Owner

Parent

Caregiver

Subscriptions and Payments

Nurly Premium subscriptions are processed entirely through Apple's App Store:

Premium features, including Family Sync, require an active subscription from the family Owner. All invited family members benefit from the Owner's subscription at no additional cost.

Data We Do NOT Collect

To be clear, Nurly does not collect:

Third-Party Services

Nurly uses the following third-party services:

We do not use any analytics services, advertising networks, or other third-party SDKs that collect user data.

Data Retention

Data Deletion

Deleting Local Data

You can delete all local data by:

Deleting Cloud Data

To delete your family's cloud data:

If you need assistance with data deletion, contact us at support@nurlyapp.com.

Children's Privacy

Nurly is designed for use by parents and caregivers to track baby care activities. The app is not intended to be operated by children.

While the app stores information about babies (name, birth date, health data), this information is provided and controlled by parents/guardians. We do not knowingly collect personal information directly from children under 13.

Data Security

We implement appropriate security measures to protect your data:

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

Your Rights

Depending on your location, you may have rights including:

To exercise these rights, contact us at support@nurlyapp.com.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

Continued use of the app after changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: support@nurlyapp.com

Your family's privacy is protected by design. Data is local by default, cloud sync is optional with encrypted transfers, and you always control who has access.